Procter & Gamble is logging old-growth forest to make toilet paper

Despite sustainability claims, P&G is using hundred-year-old trees in Canada’s boreal forest are to make their toilet paper and paper towels. You can make a difference: don’t buy Charmin (or Bounty!) Choose brands made from recycled or bamboo fibers. LEARN MORE.

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CHARMIN WIPES OUT A FOREST.

CHarmin is using GREENWASHing tactics.

Habitat for caribou and other endangered wildlife are being wiped out, despite P&G’s claims to the contrary.

  • Charmin’s parent company P&G claims to replace every tree they’re responsible for cutting.
    NOT TRUE    . They’re planting saplings in place of 150 year-old, carbon-absorbing trees.
  •  P&G says it supports natural ecosystems.
    NOT TRUE. Biodiversity is replaced with monoculture

“Deforestation in Canada is a crime against nature.
Not one more stick of wood should come out of the boreal forest.”

– Dr. Dominick Della Sala, Chief Scientist,
Wild Heritage, a project of Earth Island Institute

Procter & Gamble is facing a class-action lawsuit alleging greenwashing, claiming the company’s environmental claims are misleading and mask unsustainable logging practices in the Canadian boreal forest.

Million acres of forest are cut down in Canada each year to make toilet paper.

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LOGGING FACTS

  • Each day, 27,000 trees are flushed down the world’s toilets.

  • Most of the fluffy, soft toilet paper used in the U.S. comes from boreal forests with devastating impacts on the environment and Indigenous communities. 
  • Industrial clearcutting for P&G’s Charmin destroys more than ONE MILLION ACRES OF FOREST EACH YEAR.

  • Canada’s boreal stores more carbon per hectare than nearly any other forest type on Earth, and it’s being destroyed to make toilet paper.
  • After logging, the remaing vegetation in the area is treated with toxic chemicals and burned to the ground.

  • Endangered species like caribou that depend on old-growth tree areas cannot return to logged areas.

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ABOUT US:
We’re a small but passionate team of environmentalists with no agenda other than protecting the world’s most precious forests. We’ve successfully taken on big corporations in the past, and with your help, we can protect old-growth boreal forest. You can help just by following & sharing our social media and boycotting Charmin & Bounty.

A friends of the Choco project. Copyright @ Friends of the choco.

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